Data Analysis for the National Digital Car Seat Check Form  


National Safety Council

1121 Spring Lake Drive

Itasca, IL 60143


Amy Artuso, MPH, CPSTI 

Senior Program Manager 

Transportation and Advocacy

1. Background/Introduction

The nation's leading safety advocate for more than 100 years, the National Safety Council is a nonprofit organization with the mission of eliminating preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by engaging businesses, government agencies, elected officials and the public to help prevent the third leading cause of death in the U.S. – preventable injuries.

Driven by data, NSC makes roadways measurably safer through a focus on distracted driving, teen driving and driver safety training. NSC pioneered defensive driver education and trains millions every year to be safer drivers. As a catalyst for behavior change, NSC promotes April as Distracted Driving Awareness Month. The Council also leads Road to Zero, the national initiative to eliminate traffic fatalities by 2050.

One of NSC’s key transportation initiatives is child passenger safety (CPS). The Council’s efforts in this area include, but are not limited to, the National Child Passenger Safety Board (NCPSB). This board works collaboratively with the National Highway Traffic Safety Administration (NHTSA) and the national certifying body for child passenger safety technicians (CPSTs) and instructors, Safe Kids Certification, along with representatives of different constituencies throughout the field of CPS. The primary responsibility of this board is to maintain the quality and integrity of the curriculum that trains child passenger safety technicians. The mission of the NCPSB is to save lives and prevent injuries by promoting child passenger safety through education, mentorship, engagement, and innovation. 

While child passenger safety has progressed over the years, there remains a need for better data collection and advancements in technology. As a result, the National Safety Council has led an effort to develop a standardized National Digital Car Seat Check Form (NDCF) to capture data electronically at car seat check events. The NDCF has been developed in partnership with Tennessee Tech University iCube (the software developer), participating child passenger safety technicians, and with support from NHTSA and AAA Northern California, Nevada & Utah.

The NDCF allows nationally certified CPSTs to input data directly into a digital form and then use that data to monitor trends and highlight issues encountered in the field. The NDCF includes a web-based platform, a corresponding paper check form, and a mobile application that can be used offline. 

Currently there are more than 42,000 CPSTs in the U.S., and each can create a free NDCF account to support data collection and reporting. This new resource is the first of its kind in child passenger safety to be implemented on a national level and available to all currently certified CPSTs. This resource will continue to improve and evolve through the active use and feedback of program participants. 

Moving forward, feedback submitted by NDCF users will be compiled and reviewed by the National Child Passenger Safety Board. Following NCPSB decision-making regarding submitted feedback, any changes to the check form will be made annually in an effort to support the fidelity of data collected through this platform. 

Over the past century, through the combined efforts of the safety movement, great progress has been made in addressing hazards by implementing better design, working conditions and accountability. As a result, we are better able to protect our most important assets: people and the planet. NSC believes the implementation of the NDCF will progress the field of child passenger safety, and improve the safety of our youngest roadway passengers and their families. NSC looks forward to involving a skilled data analysis team to expand upon the potential of this resource. It is anticipated that this data could influence vehicle and car seat compatibility, decrease car seat misuse, and as a result, increase safety, prevent injuries and save lives. 

2. Project Goals and Scope of Services

The National Safety Council is a 501c3 organization that is seeking a data analysis firm or research corporation to work with over a multi-year program period utilizing information entered into the National Digital Car Seat Check Form, a PDF copy of which is attached. This program includes organizing, analyzing, and disseminating data and outcomes in partnership with current program partners. 

The award will be made to a responsive and responsible firm based on the best value and professional capability. 

The scope of work will be developed following submission of proposals and will generally follow these questions:

  • Based on review of the PDF copy of the National Digital Car Seat Check Form, please make recommendations for improving the quality of data collected for the purpose of data analysis. 
  • Provide a description of meaningful and useful data the firm or organization considers feasible from the data points being collected, as well as in comparison with publicly available data such as census bureau statistics, regional demographic data, and others suggested by your firm.
  • Describe the firm’s capability and experience developing white papers and electronic data visualizations for sharing information with the public. 
  • Describe tools planned for use in creating public and private data visualizations.
  • Provide a list of proposed deliverables and associated milestones. 
  • Include a description of the experience, knowledge, skills and qualifications that support your selection to participate with this program. 
  • Describe any other projects completed working with organizations in public safety, child passenger safety or transportation.  
  • Provide a description of the estimated role of each team member that will work on this program and their credentials.
  • Provide any additional information you consider relevant to your qualifications for this program. 

Additional Expectations:

  • The selected firm is expected to work collaboratively with multiple program partners, including NSC, NHTSA, Tennessee Tech University (TTU) iCube, AAA Northern California, Nevada & Utah, and other key stakeholders. 
  • It is preferred that the selected firm/organization be able to participate in the July in-person meeting of the National Child Passenger Safety Board (NCPSB) in Itasca, IL, July 30 – August 2, 2019.

Supporting Information:

  • A PDF copy of the National Digital Car Seat Check Form can be found here
  • It is important to note that Personally Identifiable Information (PII) is not collected in the web-based check form or through the App. 
  • FAQs can be found here

3. Anticipated Selection Schedule

  • Request for RFP: Wednesday, May 29, 2019
  • Deadline for Bidders to Submit Questions: June 12, 2019
  • NSC Responds to Bidder Questions: June 14, 2019
  • Final updates to proposals due: June 21, 2019
  • Apparent successful bidder selected by June 28, 2019

4. Time and Place of Submission of Proposal

  • The RFP will be posted on NSC Submittables as of 9 a.m. CST on Wednesday, May 29, 2019. 
  • RFPs will only be accepted using this online submission page. 
  • RFPs must be submitted no later than 12 p.m. CST on Friday, June 21, 2019. 

5. Project Timeline

  • This is intended to be a multi-year program. The initial agency agreement will be executed on a 12 month timeframe, with planned continuation as additional and ongoing budgets are confirmed. 

6. Elements of Proposal

At a minimum, a submission must include the following elements:

  • Description of the firm that includes a general overview, roles and credentials of team members that will work on this program. 
  • A narrative outlining the firm’s strengths and distinguishing skills or capabilities as they might relate to this program and assigned tasks. 
  • A representative selection of previous work that supports selection for this program. 
  • Answers to all questions listed in section 2, above. 

7. Evaluation Criteria 

  • Firm’s description of the experience, knowledge, skills and qualifications that support an appropriate partnership with the firm and the individuals who will be participating with this program. 
  • The expertise of the firm in working with similar customers. 
  • Quality and breadth of proposed recommendations and method for approaching the project. 
  • A competitive cost of services.  

8. Possible Roadblocks

  • Data visualizations must include capability of web display. Please describe tools planned for use in creating public and private data visualizations. 

9. Budget

  • NSC’s budget for the initial phase of this agreement is $45,000. 
  • Selected firm must work within its proposed fixed cost per deliverable budget.
  • Profit should be included as a separate element of cost for each deliverable. Alternately, firm may provide documentation of its profit mark up (i.e. on what elements of cost, specific percentage, etc.)
  • Provide a rate sheet for relevant positions proposed for the project. 
  • Provide a menu of additional potential services with associated costs that may be utilized by NSC in estimating costs for long-term program planning. 

 A part of the National Safety Council (NSC) Scholarship program, the Certificate Assistance Program (CAP) helps support individuals on a safety career path obtain their NSC Advanced Safety Certificate ® (ASC). Recipients receive travel and lodging to either the NSC-Itasca or NSC-Atlanta locations to participate in ASC training. Through the ASC program, NSC teaches best practices to those who are transitioning into a safety career or are currently in safety roles within their organization and need additional professional development to create a more proactive process for safety and health. 

All submissions must be submitted in English.

At this time, only candidates from the continental United States are eligible. 

Applications are reviewed and awarded quarterly.  

The National Child Passenger Safety Board is seeking applications for the following positions: 

  • Child Passenger Safety (CPS) Advocate - At Risk/Underserved Populations: Candidate must represent an organization that works with diverse groups - ethnically, socio-economically, at-risk populations (e.g. tweens and special transportation needs). Applicant must be a current CPS Technician or Instructor. 
  • Injury Prevention – Healthcare: Candidate must have experience in healthcare settings (inpatient or outpatient). May include CPS programming and hospital discharge policies. Inclusive to Family Practice and healthcare professionals. (e.g. Physicians, Nurses, Allied Health/Rehab., Child Life, Social Work, Community Education.) A CPS Technician or Instructor is preferred, but not required. 

Selected applicants will begin their Board service with the first meeting in May 2020 and serve a 3-year term. Terms end during the May in-person meeting at the conclusion of each 3-year term. 

It is strongly recommended that the applicants review the purpose, history and structure of the Board prior to completing this application. This information can be found at

A complete application consists of the application, the signed signature page, resume and two professional references. To apply, you must fill out the online Submittable application. To access, please create a free account below. Incomplete and/or paper applications will not be accepted. Application instructions can be found here.

Applicants are encouraged to apply for more than one position, if appropriate. If you are applying for more than one position, one application form will be used to apply for all applicable positions. Please note: Although multiple positions can be applied for, selected candidates represent one category only.  

For questions about the application process, please email Lonny Haschel at:

All application documents must be submitted no later than 5 p.m. PDT, July 26, 2019. Late applications will not be considered.

Applications will be reviewed and candidates will be notified by March 1, 2020.

The NSC Young Professionals Division is proud to host a video series aimed at those new to the safety profession, whether fresh from college or several years into a career but new to safety. Launching in the summer of 2018 and available for view on social media, this video series aims to both answer questions common to new safety professionals and provide deeper sessions on safety topics by professionals across industries. 

Individuals are invited to submit a description of their selected topic along with a 30 second sample of their video for consideration. Please log in below or create an account to submit this form. 

National Safety Council